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Beyond likes & shares: Social Media's Role in Pharma Marketing
March 2024 | Read Time 3 min. | Author: Ishita
The New Digital Landscape
The COVID-19 pandemic transformed how we share and consume scientific knowledge, making social media a critical tool for engaging audiences with short attention spans. This shift underscores the importance of adapting science communication to a digital-first world.
From Traditional to Digital
Social media has evolved into an essential platform for both individuals and businesses. With smartphone usage averaging over 3 hours daily and social media consumption surpassing 2 hours, digital platforms now dominate how we receive and perceive information. For the pharmaceutical sector, this evolution demands rethinking communication strategies to align with modern, digital habits.
Key Opportunities in the Digital Age
Personalized Communication: Digital platforms allow pharmaceutical companies to deliver targeted, relevant messages tailored to their audience’s needs.
Connecting with HCPs: LinkedIn reports a doubling of healthcare professionals on the platform from 2021 to 2022, with 25% discovering new brands via social media. Building a strong digital presence is critical for brand visibility and informed decision-making.
Engaging Patients: Social media enables direct interaction with patients, fostering relationships, addressing questions, and sharing tailored information.
Combating Misinformation: Social platforms can educate the public and counter misinformation through trusted influencer partnerships and accurate campaigns
Connecting with HCPs: LinkedIn reports a doubling of healthcare professionals on the platform from 2021 to 2022, with 25% discovering new brands via social media. Building a strong digital presence is critical for brand visibility and informed decision-making.
Engaging Patients: Social media enables direct interaction with patients, fostering relationships, addressing questions, and sharing tailored information.
Combating Misinformation: Social platforms can educate the public and counter misinformation through trusted influencer partnerships and accurate campaigns
Transform Your Digital Strategy with Visual Abstract
Our AI-powered solutions are designed to redefine pharmaceutical communication by improving HCP engagement and patient care:
Empower Your Sales Force: Boost HCP engagement with innovative communication formats, achieving a 4.4X increase in Altimetric Scores.
Master Omnichannel Marketing: Amplify your brand presence with a 7X increase in interaction across channels. Optimize Resources: Reduce costs by up to 80%, maximizing efficiency and impact.
Join us in embracing the future of science communication with tailored, cost-effective, and engaging digital strategies.
Empower Your Sales Force: Boost HCP engagement with innovative communication formats, achieving a 4.4X increase in Altimetric Scores.
Master Omnichannel Marketing: Amplify your brand presence with a 7X increase in interaction across channels. Optimize Resources: Reduce costs by up to 80%, maximizing efficiency and impact.
Join us in embracing the future of science communication with tailored, cost-effective, and engaging digital strategies.
Sources
1. Alex Bell (2023), How Healthcare Professionals Use LinkedIn to Connect, Grow and Share, LinkedIn Blog, Accessed at: https://www.linkedin.com/business/marketing/blog/trends-tips/how-healthcare-professionals-use-linkedin/ [Accessed on: 1st March 2024]
2. https://www.statista.com/statistics/1018324/us-users-daily-social-media-minutes/ [Accessed on: 3rd March 2024]
3. https://de.statista.com/statistik/daten/studie/29153/umfrage/mediennutzung-durch-jugendliche-in-der-freizeit/
4. https://www.statista.com/statistics/1289723/share-time-spent-mobile-internet-daily/ [Accessed on: 4th March 2024]
2. https://www.statista.com/statistics/1018324/us-users-daily-social-media-minutes/ [Accessed on: 3rd March 2024]
3. https://de.statista.com/statistik/daten/studie/29153/umfrage/mediennutzung-durch-jugendliche-in-der-freizeit/
4. https://www.statista.com/statistics/1289723/share-time-spent-mobile-internet-daily/ [Accessed on: 4th March 2024]
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