Social media offers a unique opportunity for direct patient engagement. Its platforms allow patients to ask questions, find community, and share their experiences. This direct line of communication can enable pharmaceutical companies to build genuine relationships with patients, offering tailored support and information.
As we’ve seen during the COVID-19 pandemic, combating misinformation is vital. The simplicity of creating and sharing content online often results in the spread of false information. For the pharmaceutical and scientific sectors, social media competency to produce educational campaigns and trusted influencer partnerships, is critical to correct misinformation, educate the public, and promote accurate, trustworthy information.