Your Visual Abstract was optimized for displaying on social media, especially for Twitter® and LinkedIn®. Studies have shown that displaying your research on Twitter® can increase article views by up to 2.7 times. You can also display your visual abstract on your lab’s website or on a conference poster. Think of it as a business card for your publication.
Your Visual Abstract was carefully designed to be displayed on Twitter® and LinkedIn®. Images and fonts were chosen to grasp your readers’ attention and convey the key findings of your research in seconds (see examples below). Just upload the image file with your Visual Abstract on LinkedIn® or Twitter®. Of course you can use any social media channel of your preference. Just keep in mind that with some providers you may have to adjust the image size to display the entire VA.
Example of a Visual Abstract on LinkedIn®
Example of a Visual Abstract on Twitter®
Example of a Visual Abstract on Instagram®
While posting on social media channels, following things should be kept in mind regarding the description:
Hashtags play a vital role in marketing your research and trend it on social media platforms. When used well, they are a powerful tool that can enable you to increase your social media reach and boost your views. Following are the tips to use #hashtags on social media platforms:
If you post your Visual Abstract don’t forget to include a link to the website with your publication. The link just needs to be copied into the post. Some social media platforms like LinkedIn® will shorten the link in the published post.
We are selling our Visual Abstracts under a Creative Commons Attribution 4.0 license that excludes derivatives. That means there is no limitation of how you use your Visual Abstract as long as the Visual Abstract stays intact and unaltered. With this limitation we want to make sure that the Visual Abstract maintains its readability and benefits your readers.
Every channel will have different traffic. Use your social media channel’s analytics function to identify the time and date where your posts attract most views and post your Visual Abstract accordingly.