• Useful Information: HCPs indicate high demand for various most types of medical content, many of which are also prioritized by pharmaceutical companies. However, there seems to be an unmet need for diagnostic information, emerging treatments, accredited and non-accredited learning, as well as recordings or reports from scientific meetings.
What HCPs really need is clear, up-to-date information on diseases, treatments, and the latest research. Pharma companies should focus on delivering content that is informative, evidence-based, and directly relevant to the daily challenges faced by HCPs in their practice.